mw✳MATTHEW WEPRINDESIGN LEADER / BUILDER / EDUCATOR

OPEN TO MY NEXT CHAPTER

UX & PRODUCT DESIGN / COLORADO & BEYOND

Hi, I’m Matthew.

Big-picture
thinking.
Sleeves-up
design.

I build confident teams and make complex products feel clear. I stay hands-on and use AI to move from research to tangible prototypes sooner—creating more room to question, test, and refine the experience.

Explore my work Read my résumé →
Matthew Weprin, UX and product design leader
AI EXPERIENCESENTERPRISE PLATFORMSDESIGN LEADERSHIPHANDS-ON CRAFT

A FEW PLACES I’VE HELPED SHAPE THE EXPERIENCE

WorkdayVMwareCVS HealthCiscoSAPOracle

01 / SELECTED EXPERIENCE

Complexity is the brief.
Clarity is the work.

WORKDAY

Human-centered.
AI-powered.
Enterprise-sized.

Design leadership across AI Consumption, Deployment Agent, Agent Analytics, and connected platform experiences.

AI PRODUCTS · PLATFORM UX · TEAM LEADERSHIP
VMWARE / CISCO / IBM / HP

Making powerful systems
easier to work with.

Cloud management, security, and enterprise networking.

CVS HEALTH / AETNA · SAP

Better decisions.
More human experiences.

From behavior change to coaching insights for the NHL.

The full story: context, decisions, iterations, and the people behind the work.

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WORKDAY / CONNECTED AI EXPERIENCES

Deploy. Understand.

Two connected product challenges. One hands-on approach to design leadership.

Workday Deployment Agent welcome screen and conversational interface

DESIGN LEADERSHIP / WORKDAY

Deployment Agent

Conversational configuration and a six-month design journey.

Explore the story →
Flex Credits case study

DESIGN LEADERSHIP / WORKDAY

Flex Credits

Making spending, consumption, and planning understandable.

Explore the story →

02 / THE PLAYER-COACH PART

I give teams
direction.
And roll up
my sleeves.

How I lead →
01

Make the problem shared.

Align design, product, and engineering around a clear problem, a useful direction, and the decisions that matter.

02

Build judgment in others.

Coach designers and managers to own their work. My teaching at Northwestern and mentorship of hundreds of designers have sharpened that practice.

03

Stay close to the craft.

Work through information architecture, critique, prototypes, and implementation. Use AI to make ideas tangible sooner.

03 / IDEAS WITH A URL

Some people unwind.
I apparently build things.

Independent products keep me close to the full journey—from the first sketch to the details that make something usable.

Phluffle editor with a generated login screen and conversational refinement

FEATURED / PHLUFFLE · AI PRODUCT STUDIO

The studio behind
the next idea.

I founded, designed, and built Phluffle to turn ideas into working prototypes that teams can refine together.

CandyBark, OneTapJobs, and GigSchedule were designed and iterated in Phluffle.

Explore the Phluffle case study →

DESIGNED & ITERATED IN PHLUFFLE

Three products. Different problems. One hands-on practice.

GigSchedule product website

GigSchedule

01

Founder, designer, and developer. Bringing scheduling and business operations into one approachable experience.

OneTapJobs product website

OneTapJobs

02

A founder-led response to job-search friction: discover roles, prepare applications, and keep everything moving.

CandyBark product website

CandyBark

03

A different kind of product craft. A bold consumer brand, a distinctive voice, and a focused storefront.

AI IN THE PROCESS / PEOPLE AT THE CENTER

Make ideas tangible.
Make the experience better.

I use AI to support research and synthesis, explore more directions, and shorten the path to a working prototype. Figma Make, Lovable, Shuffle, and Cursor help bring ideas into a form we can discuss, challenge, and improve.

The value is more room for iteration: evaluate the flow, question the assumptions, and spend time on the details that shape the experience.

Explore my AI-assisted design practice →

THE NEXT CHAPTER

Good people.
Hard problems.
Let’s talk.

I’m exploring Senior Manager and Director roles in UX & Product Design. Based in Colorado. Open and eager to relocate for the right team.

Start a conversation